Automotive CX Summit – Dual Style to Customer Development?

Munzel believes automotive marketing will eventually lean strongly toward the Apple model, “where you have plenty of people who are buying online and never set foot in a dealership and you have plenty of people who do both — they research, buy online and go to the dealerships for other reasons or they go to the dealership only. Like, my mom is never going to go online.” / June 12, 2017

Ed Cicale
VP of Brand and Broadcast Marketing
AutoNation

, ,

http://tlsummits.com/wp-content/uploads/EdCicale.jpg Ed Cicale VP of Brand and Broadcast Marketing AutoNation http://tlsummits.com/wp-content/uploads/AutoNation.logo_.jpg Building A Branded House – The Impact of AutoNation’s BrandDuring the throes of the automotive recession, AutoNation made the bold move from strong local names to a single coast-to-coast automotive retail brand.  In his session, Ed Cicale will [...]

Brian Benstock
General Manager & Vice President
Paragon Honda

,

http://tlsummits.com/wp-content/uploads/BrianBenstock.jpg Brian Benstock General Manager & Vice President Paragon Honda http://tlsummits.com/wp-content/uploads/ParagonHonda.logo_.jpg Relentless - Doubling Our Business with Frictionless Transactions Brian Benstock will discuss Paragon Honda and Paragon Acura’s record-breaking year in 2016 and their goal of doubling their business in 24 months.  Their strategy?  Create a frictionless transaction for the consumer [...]

Eric Angeloro
Global Launch & Lifecycle Marketing
Cadillac

http://tlsummits.com/wp-content/uploads/EricAngeloro.jpg Eric Angeloro Global Launch & Lifecycle Marketing Cadillac http://tlsummits.com/wp-content/uploads/Cadillac.logo_.jpg How Cadillac Put Customers in the Driver’s Seat in the Luxury Hybrid Market In the $100-billion hybrid-car market, Cadillac is focusing on providing unforgettable customer experiences as it launches new products and builds on its illustrious legacy of luxury.  [...]

Erich K. Gail
Chief Executive Officer
Cardinale Group of Companies

http://tlsummits.com/wp-content/uploads/2016/12/ErichKGail.2017.jpg Erich K. Gail Chief Executive Officer Cardinale Group of Companies http://tlsummits.com/wp-content/uploads/2016/11/CardinaleGroup.logo_.jpg Predictive Profit! Maximize Your Sales & Performance Utilizing Your Active Data As dealers, we focus on 10,000 little things done right each and every day, and the operational complexity of our business continues to grow.  In [...]

Chuck Kendig
Asst. VP of Logistics, Sales & Production Planning
American Honda

http://tlsummits.com/wp-content/uploads/ChuckKendig.jpg Chuck Kendig Assistant VP of Logistics, Sales & Production Planning American Honda http://tlsummits.com/wp-content/uploads/Honda.logo_.jpg The Connection Between the Employee and Customer Experience In this interactive Q&A session between American Honda and The Minery, Chuck Kendig and Heather Macpherson will be addressing the importance of the employee experience and the [...]

Ali Fawaz
Director of Social Media
Ford Direct

http://tlsummits.com/wp-content/uploads/2016/11/FordDirect.Fawaz_.jpg Ali Fawaz Director of Social Media Ford Direct http://tlsummits.com/wp-content/uploads/2016/11/FordDirect.logo_.2.jpg Measuring Social Media’s Impact on the Customer Experience In his presentation, Ali will share FordDirect’s view on the three pillars of social media – reputation management, social media management, and social media advertising. Reputation Management – Ali will review [...]