Auto CX Analytics & AI Summit 2018

June 21, 2018 • The Ritz-Carlton / Marina del Rey, CA

Brad Smith
Vice President, Product Management
Experian Automotive
2018-05-16T20:26:47+00:00

Project Description

Brad Smith

Vice President, Product Management
Experian Automotive

Models, Metrics and Results –  Aligning analytical initiatives with performance benchmarks to drive sales and loyalty

Presentation details coming soon

About Brad Smith

Brad Smith is Senior Director of Product Management for Experian Automotive, responsible for the development, marketing and monetization of the business’ statistical product offerings, including new and used registration and loyalty data, as well as its AutoCount Vehicles in OperationSM database.

Smith is a recognized expert in the automotive information industry, having been quoted in many publications and spoken at several national conferences and industry events.

Prior to joining Experian in April 2014, Smith served as Senior Vice President at Universal McCann, where he analyzed media consumption patterns and behaviors and collaborated with large clients to design media plans to increase brand consideration and awareness. Before that, Smith served as Senior Director of Product Management and Loyalty Management Practice for R.L. Polk & Co. There he was responsible for product strategy, fulfillment and thought leadership within the market reporting portfolio.

Smith holds a Master of Science in administration and a Bachelor of Science in organization administration from Central Michigan University. He also proudly served in the U.S. Air Force.

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