About Shoel Perelman

Shoel Perelman is the VP of Product Management for Pega Marketing, with Pegasystems.  Pega Marketing enables many of the world’s most forward thinking enterprises across the Automotive, Financial Services and Telecommunications industries to hold individualized and relevant conversations with their customers across all their channels, at scale, by applying adaptive machine learning models, guided by business constraints.  Shoel’s mission is to make applying “Next Best Action” the standard way enterprise marketing is practiced.  Prior to joining Pega in February 2018, Shoel was VP of Engineering for IBM Watson Commerce, where his team built data science infused eCommerce (WebSphere Commerce), Content Management (WebSphere Portal), Order Fulfillment (Watson Order Optimizer), and Price Optimization (DemandTec) SaaS products.  Prior to that, Shoel led IBM’s Smarter Cities products.  Across these products, Shoel’s mission has been to commercialize AI to solve specific business problems for business users who don’t have data science backgrounds.  Shoel holds a BA in Computer Science from New York University and an MBA from NYU Stern School of Business.  Shoel is based in Cambridge MA.

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