Director of Social Media
Measuring Social Media’s Impact on the Customer Experience
In his presentation, Ali will share FordDirect’s view on the three pillars of social media – reputation management, social media management, and social media advertising.
- Reputation Management – Ali will review the basic blocking and tackling on reviews required before the development of a social media marketing strategy. He’ll then explain how Google, Facebook, and Apple are determining the winners and losers in the business space.
- Social Media Management – Ali will take a look back at the history of social media as an organic messaging platform and a community outreach/PR tool. He’ll also discuss its relevance today for brand awareness and consumer consideration.
- Social Media Advertising – Ali will provide FordDirect’s insights on the future of digital mobile advertising, specifically addressing targeted Facebook ads for lower funnel sales objectives. He’ll explain why it’s a game changer and why dealers shouldn’t try to do it on their own.
About Ali Fawaz
As the Director of Social Media at FordDirect, a joint venture between Ford Motor Company and Ford Dealers that provides digital marketing and advertising solutions to Ford and Lincoln Dealers, Ali Fawaz oversees a suite of social media marketing solutions that can scale up and across all Ford and Lincoln franchise Dealers. Ali has developed a social media ROI measurement method that uses analytics and lead capture data. He’s also established relationships with Facebook, Yelp, and Google, to cultivate integrations with industry leaders; and improved the average Ford and Lincoln Dealer standing in the social media space by holding them accountable to an online reputation score. Ali graduated from the University of Michigan with a bachelor’s degree in corporate communications. Prior to joining FordDirect to launch the social media product team, Ali worked with Ford Motor Company’s agency of record to manage the Ford brand website.