Global Launch & Lifecycle Marketing
How Cadillac Put Customers in the Driver’s Seat in the Luxury Hybrid Market
In the $100-billion hybrid-car market, Cadillac is focusing on providing unforgettable customer experiences as it launches new products and builds on its illustrious legacy of luxury. Join marketing expert Eric Angeloro to learn how GM is engaging with thousands of car enthusiasts to support the go-to-market strategy for the Cadillac CT6: the company’s line of luxury hybrid sedans. Discover how one of America’s most prestigious brands is daring greatly and embracing new ways of driving customer loyalty.
About Eric Angeloro
In his role at Global Cadillac, Eric Angeloro is responsible for marketing the CT6, CT6 PLUG-IN, and XTS model lines. From launching the top-of-range CT6 sedan to most recently, the CT6 PLUG-IN Hybrid variant, he has employed a below-the-line strategy that harnesses the power of recommendations and drives word-of-mouth marketing. Prior to joining Cadillac, Eric spent 14 years at Mercedes-Benz USA, most recently as Brand Manager for the smart brand in the U.S., where he oversaw strategy and planning and all marketing channels including digital, social, and eCRM.
An accomplished strategic marketer, Eric has a proven track record for building brands through industry leading programs and inspiring cross-functional teams to deliver results. Eric is a creative individual with a background in fine art and film, paired with digital marketing savvy and a passion to provide consumers with unforgettable experiences. Eric graduated from the School of Visual Arts with a bachelor’s degree in fine art with a major in film and animation.