Project Description

Erich K. Gail

Chief Executive Officer
Cardinale Group of Companies

Predictive Profit! Maximize Your Sales & Performance Utilizing Your Active Data

As dealers, we focus on 10,000 little things done right each and every day, and the operational complexity of our business continues to grow.  In his presentation, Erich will share the strategy, tactics, and compelling insights that have resulted in Cardinale Auto’s ascendance to the #2 Highest Sales Volume eDealer Group in North America.  He’ll explain immediately actionable, repeatable in-store processes which will create recurring gains in unit sales, transaction gross, and net profit.  Erich will also provide the performance metrics that Cardinale Auto utilizes to ensure their organization executes their market buyer retail strategies.

Panel Discussion

From Platform to Purchase – Cardinale Automotive wins with Facebook-Instagram

The panel discussion will provide the opportunity to hear first-hand from and directly engage with Cardinale Auto (#2 Highest Sales Volume eDealer in North America), ZMOT Auto (Marketing & Data Science Agency), and Facebook-Instagram.  Together they will explore the scope-dialed marketing and in-market buyer science utilized by Cardinale Auto.  You’ll learn how Cardinale Auto aligned their active digital retail investment strategy to focus on in-market buyers utilizing their existing retail, market, and performance data – successfully targeting buyers and converting them into direct-action vehicle sales in multiple states over a 12-month period.

About Erich K. Gail

Erich K. Gail is the Chief Operating Officer of the Cardinale-Group of Companies.

In this capacity; Mr. Gail is the:
Chief Executive Officer of the Cardinale Automotive Group
Chief Executive Officer of Cardinale AG Vehicle Supply Group – North America
Chief Executive Officer of ZMOT Automotive Digital Velocity.

Mr. Gail is a 27-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.

Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.

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