Project Description

Ian Perkins

Global Sales Director
TrackBack

Engaging with Leads – What’s the Best Way?

Based on insights from customers from around the globe, Ian will demonstrate the importance of focus on communicating with potential customers in a timely manner, and how different communication methods have a dramatic effect on customer engagement.

His presentation will focus on several key points:

  • Why modern communication methods keep clients happy, but fail to drive sales
  • Why the time of day makes a difference in people’s buying decisions
  • Using emotional intelligence instead of rational analysis to make the showroom busy
  • Understanding that what you say or write will have a key impact on customer engagement
  • Lead follow-up performance of the American market vs. the rest of the world

About Ian Perkins

Ian Perkins is the Global Sales Director for TrackBack. With nearly 30 years of experience in the automotive industry working in many roles for the likes of Porsche Cars, Volvo Cars and Citroen UK, Ian has a wealth of knowledge in Sales, Business Development and Aftersales. His in-depth knowledge and enthusiasm for effective sales lead management and customer engagement has made him an expert in this complicated area of business.

Ian and the team at TrackBack are leading the way with integrated telephone and email lead follow-up tracking solutions that integrate into existing OEM CRM/LMS systems Quite simply, TrackBack reveals the gap between the leads that are generated by manufacturers and then passed to the dealers for follow-up.

The unique TrackBack platform is live across Europe, Asia, South Africa and the Middle East. With a long list of manufacturer clients such General Motors, Fiat Chrysler Automobiles, VWG, Ford, Mercedes-Benz, Suzuki, Peugeot, DS, Citroen, Hyundai and Isuzu enjoying the benefits that TrackBack brings.

Ian is regularly invited to present at conferences around the world and really enjoys meeting potential new clients, introducing them to TrackBack, and helping them to understand the difference their unique products can make.

Ian can often be found wandering around the departure halls of numerous airports around the globe, but on the few occasions that he is home in the UK and if his wife permits, Ian loves to indulge in his passions for salt water fly fishing and sailing. He also loves to watch a great game of rugby, especially international fixtures between England and their arch-rivals, Wales.

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