Project Description

Larry Schlagheck

Managing Director
WardsAuto

About Larry Schlagheck

Larry Schlagheck joined WardsAuto as Managing Director in July 2016.  As Managing Director, Larry oversees sales, marketing, editorial, and overall strategy for WardsAuto content products.  Joining WardsAuto was a homecoming of sorts for Larry as he was a sales representative at WardsAuto in the late 1990s.  Following the success of his first stint at WardsAuto, Schlagheck served as Advertising Director at Automotive News for nearly nine years before taking on various management roles at Manheim.  In late 2011 Larry returned to his roots in publishing and joined DrivingSales (after consulting for them after his departure from Automotive News).  At DrivingSales, Larry led the group’s media division eventually being named VP of Media in 2014.

Schlagheck and his wife of nearly 25 years, Kristen, reside in Northville, Michigan with their three children, Will, Emma, and Charlie, along with their Shetland Sheepdog, Penny.

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