Project Description

Steve Had

Vice President of Sales and Marketing Solutions
IHS Markit

Critical Loyalty Trends and How You Can Capitalize on Them

Want to truly understand the pulse of the industry?  Join us for a session with Steve Had, VP of Sales and Marketing Solutions at IHS Markit.  Understand bleeding edge trends that are spreading across the entire automotive marketplace and what that means for the future of the industry.

Steve will cover key topics such as:

  • How to manage the plateauing market
  • Changing buyer behavior and what that means for your programs
  • Loyalty and conquest strategies to maximize your marketing budget

There’s no doubt that the automotive industry is changing.  In his session, Steve will provide actionable intelligence that will help you better navigate these changes and make more informed decisions for the future.

About Steve Had

Steve Had is Vice President of Sales and Marketing Solutions for IHS Markit.  In this role, he leads the team responsible for developing and delivering sales analysis, marketing and network management tools and services for Automotive with IHS Markit. These solutions are leveraged broadly across the industry with OEM sales, marketing and owner loyalty teams, commercial vehicle teams, agencies, publishers, dealers, parts and services teams, insurance companies, and include IHS Markit product responsibilities for vehicle recall solutions.

A highly-accomplished auto industry marketing strategist, Steve has 20 years of experience in the automotive industry, including leading Nielsen Global Automotive’s Detroit office as senior vice president, where he provided expertise in the global automotive sector, including China and Australia. In this role, he advised executives, managers and dealers on advertising, competitive initiatives, product placement and cross-platform media optimization for market leadership.

He also worked extensively in automotive marketing and sales at Ford Motor Company where his experience included leadership of North American technology planning, and assignments in brand management, advertising, global marketing strategy, network planning and dealer operations, sales, pricing and product planning.

He holds a bachelor of arts degree in physics and economics from Wake Forest University and an MBA in marketing and finance from the Kellogg School of Management at Northwestern University.

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