Head of Automotive Industry Relations
From Platform to Purchase – Cardinale Automotive wins with Facebook-Instagram
The panel discussion will provide the opportunity to hear first-hand from and directly engage with Cardinale Auto (#2 Highest Sales Volume eDealer in North America), ZMOT Auto (Marketing & Data Science Agency), and Facebook-Instagram. Together they will explore the scope-dialed marketing and in-market buyer science utilized by Cardinale Auto. You’ll learn how Cardinale Auto aligned their active digital retail investment strategy to focus on in-market buyers utilizing their existing retail, market, and performance data – successfully targeting buyers and converting them into direct-action vehicle sales in multiple states over a 12-month period.
About Trace Przybylowicz
Trace works closely with marketers and agencies to develop cross platform solutions that drive brand awareness, consideration, and sales impact. Trace joined Facebook in 2009 from Saatchi & Saatchi where he managed the Sales Event and Retail business for Toyota Motor Sales. Prior to Saatchi, Trace worked for Campbell-Ewald on the West Coast Chevrolet Retail business.
Trace holds a BA in communications from Loyola Marymount University in Los Angeles, CA.