Chairman & Co-Founder
Using Attribution to Master The Current Multi-Touch Environment
Years ago it was simple. A lead came into the CRM, it was tracked and if a sale resulted from that lead the vendor got credit for the sale. In today’s complex online shopping reality the car shopper has become a ghost. With sophisticated privacy settings and readily available information shoppers are not engaging dealers in a trackable way that can be easily seen in a dealers CRM. In this session, Jeremy Anspach, Chairman, and Founder of Purecars will discuss how automotive advertisers can maximize their return on investment in advertising, have way more confidence in knowing what they are doing is actually working and uncover ways to see if the vendors reporting is true and actually what the dealership needs to sell more vehicles.
About Jeremy Anspach
Jeremy, a Detroit native, and renowned industry speaker has a deep understanding of the automotive industry and how the digital age has shifted consumer behavior. Armed with the industry’s most extensive data library, Jeremy founded PureCars in 2007. His drive and passion has led PureCars to become one of only 7 automotive Google Premier SMB Partners. Jeremy is a true visionary and has been referred to by industry leaders as the smartest mind in digital marketing in the automotive business.
As a seasoned presenter and industry expert, Jeremy has spoken at many prominent industry events, such as NADA, DrivingSales, Digital Dealer, Kain Automotive Summit and more. He’s also made multiple appearances on the CBT Automotive Network, as well as 20 Groups.