President & CEO
PSA North America
Who Will Drive the Future of Mobility?
As the products and services that define mobility’s future are invented and offered during the coming years, how will the Automotive Industry evolve to remain relevant? This is the question that Groupe PSA is uniquely positioned to answer as it moves into North America. With the acceptance of its Free2Move brand around the globe, PSA North America is launching here in the U.S. with a business strategy that blends its core OEM business with the expectation levels of consumers who have more transportation options than ever before.
About Larry Dominique
Larry Dominique is President and CEO of PSA North America, Inc. Groupe PSA is the global automotive company which produces Peugeot, Citroen, DS, Opel and Vauxhall automobiles and the global mobility services brand Free2Move. In this role he is responsible for developing the North American business from a green field, which includes mobility, financing, parts and service, aftermarket, connected services as well as vehicle sales and distribution. In April 2016 PSA announced the global Push to Pass plan of which re-entry into North America is a key element.
Dominique’s extensive experience spanning over 34 years in the automotive industry includes executive roles at ALG, TrueCar and Nissan North America, Inc., as well as various engineering and management positions at General Motors and Chrysler Motors.