About Lindsay Duffield

With 30+ years of sales, marketing, operations, and general management experience in Canada and the U.S. gained at IBM, Mercedes-Benz, BMW, and Jaguar Land Rover, Lindsay has a deep and extensive background in all things automotive.

Prior to his current role as Executive Vice President at Sym-Tech Dealer Services, he held the positions of President, Jaguar Land Rover Canada and President & CEO, BMW Group Canada.  Lindsay was instrumental in launching BMW’s industry leading CPO program in the U.S. and Canada.  Lindsay served twice as Chairman of the Global Automakers of Canada (GAC).

Lindsay holds an MBA from the Rotman School of Business, University of Toronto and an Honours Bachelor of Business Administration (Co-op) from Wilfrid Laurier University.

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