National Interactive Marketing Director
American Honda Motor Co.
Big Data 2.0: Marketers want Quality Not Quantity
Everyone wants data, but what do you do with it? When looking at ‘Big Data’, OEM’s and auto dealers need to utilize the data they have instead of looking to get as much as possible. We must shift our thinking – it’s not about the amount of data you have, but learning how to extract valuable insights through the data you already own.
About Mark Ortiz
Mark A. Ortiz is the National Interactive Sales Manger for American Honda Motor Co. Born and raised in Southern California, he spent many of his weekends hitting the beaches and surfing California’s best surf spots. Mark attended the California State University Long Beach, graduating with a Bachelors Degree of Science in Business Administration, with an emphasis in finance and business law. For the past fifteen years Mark has worked in the Automotive Industry and understands the rigors of the fast paced automotive retail environment. While working in the automotive space Mark has developed core knowledge on search engine optimization, search engine marketing, and online selling tactics.
In his current role he leads high performance interactive marketing teams in fast-paced and complex digital environment for both Honda and Acura as well as driving strategy and execution of all interactive brand building and demand generation activities, including multi-channel communication of print, radio, television and digital advertising, direct and online marketing.