Head of Global Communications
Birth of a New Species
We are living in a time of revolutionary change in the world, a time when we can no longer thrive without technology – man without machine. And yet, the auto industry and vehicles themselves have remained relatively unchanged. With this technological revolution and the fact that man can no longer thrive without machine, it’s time for the industry and our vehicles to take a leap that reshapes everything – even the perception of time, and who controls time. Faraday Future is on the verge of leading this leap by reshaping mobility solutions and redefining “performance” far beyond a 0-60 time or the number of cupholders. Mike Cooperman, Head of Corporate Communications will present Faraday Future’s vision for the industry and will explain how Faraday Future will allow consumers to live, move, and breathe more freely.
About Mike Cooperman
A professional story teller and brand marketer, Mike Cooperman is a marketing communications veteran of the automotive and tech industries, and currently leads marcom strategy efforts at EV start-up Faraday Future, a new mobility ecosystem bringing clean, intelligent, connected and shared vehicles to the US and China markets.
Prior to joining Faraday Future, Mr. Cooperman served as Director of Communications and Marketing at Saatchi & Saatchi Los Angeles, where he led agency promotion efforts as well as lifestyle communications for clients like Toyota. Before that, he served in the same role at technology start-up TrueCar Inc., where he led communications and helped navigate the company’s path to IPO. He began his career at JD Power, where he was among the industry’s early experts on social media insights.
Mr. Cooperman earned his MBA from the University of Southern California Marshall School of Business and a Bachelor’s degree in Communications from California State University, Northridge.