Project Description

Russ Lemmer

President & General Manager
Dealerware

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The Future Is Customer Economics, Not Transactional Economics

Retail Automotive is quickly evolving and we must recognize some of our challenges in order to optimize our future success. Volume growth is flat and there is a continued pressure on new sale net margins. As dealers look to maintain or increase profits, they need to look beyond sales and into operations. There are very real profits and opportunities – both more important than sales – in fixed ops that is enabled by digitalization, automation, and a customer-centric approach. In this presentation, attendees will learn how to increase CSI by ~30points, while realizing hundreds of thousands in profit opportunity, beyond traditional sales.

About Russ Lemmer

Russell Lemmer, President and General Manager at Dealerware, is a storied business builder known for developing mobility concepts into high-value businesses. In his role, Lemmer is currently growing the Dealerware SaaS business by helping those in the automotive space (dealerships, dealer groups and big auto manufacturers) use technology to better manage growing fleets, from loaner cars to subscription units. Using Dealerware, customers become more profitable: they reduce costs, create efficiencies, and elevate their customers’ experiences.

How? By transforming any of retail automotive’s old-fashioned business practices from analogue to digital; from disparate to connected; from manual to automated; and from tedious to elegant. Dealerware is managing tens-of-thousands of vehicles for hundreds of dealerships; working with 9 of the top 10 public auto groups and more than sixteen OEM brands. This year alone we’ve helped our customers save millions of dollars. Millions matter.

Prior to leading the Dealerware business, Russ co-founded Silvercar in 2011, and was the driving force behind the framework to elevate Silvercar as an industry disrupter.  He held roles at the company including Vice President of Business Development, Vice President of Marketing and Vice President of Strategy and Growth.   Prior to Silvercar, Lemmer served as an Associate and Venture Capital Investor in Austin Ventures and Consultant at Bain & Company where he mastered the art of identifying viable, disruptive business ideas and strategic problem solving. Russ is a graduate of the University of Texas at Austin, where he received a B.B.A. in Business Honors and Finance. He resides in Austin, Texas.

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