Project Description

Robert S. Powell

Chief Performance Officer
ZMOT Auto

Panel Discussion

From Platform to Purchase – Cardinale Automotive wins with Facebook-Instagram

The panel discussion will provide the opportunity to hear first-hand from and directly engage with Cardinale Auto (#2 Highest Sales Volume eDealer in North America), ZMOT Auto (Marketing & Data Science Agency), and Facebook-Instagram.  Together they will explore the scope-dialed marketing and in-market buyer science utilized by Cardinale Auto.  You’ll learn how Cardinale Auto aligned their active digital retail investment strategy to focus on in-market buyers utilizing their existing retail, market, and performance data – successfully targeting buyers and converting them into direct-action vehicle sales in multiple states over a 12-month period.

About Robert S. Powell

Robert S. Powell is the Chief Performance Officer of ZMOT Auto.  In this capacity; Mr. Powell is a founding member of ZMOT, an active member of the senior leadership team as well as strategic advisor to the Cardinale Group of Companies.  Mr. Powell is a 20-year veteran of brand, product, and consumer marketing as well as multi-channel media, consumer engagement, and behavioral science having served in a variety of executive and leadership roles throughout his career.  Mr. Powell has directly and indirectly served the Cardinale Group of Companies automotive retail holdings since 2011, he has extensive strategic experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States and Canada.

Robert is an active resident of the Monterey Peninsula and devotes considerable time to local civic, community, and non-profit organizations.

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