Chief Product Officer
The Future of Automotive: Accelerating the Customer Experience
Automotive retail is shifting gears from a product-driven to a customer-centric approach. Marketers must become customer obsessed by: recognizing and engaging customers in all stages of their brand experience; creating a unique digital experience by leveraging 1st party data to deepen engagement; providing a seamless customer experience regardless of the channel or device. In order for marketers to stay in the driver’s seat, they must adapt to the evolving behaviors and needs of the customer.
About Christopher Hansen
Christopher Hansen is responsible for the overall vision and strategic direction of product development within IgnitionOne. Christopher was previously President of the company’s display business, Netmining, and has held a variety of roles across Innovation Interactive. In particular, he led the Performance Marketing Group that spearheaded innovations in performance-based display for clients like J. Crew, La Quinta, and Saks Fifth Avenue.
Christopher formed the Advertising Operations group at Net2Phone, one of the first providers of VoIP technology. Prior to Net2Phone, he worked at 24/7 Media as Director of Traffic for 24/7’s Direct Marketing Team and also managed the 24/7 Advertising Network, helping grow the network’s revenue yield and advertising inventory.