Automotive CX Summit 2017

June 20-21, 2017 • The Ritz-Carlton / Marina del Rey, CA


TrackBack understands that the faster a lead is contacted, the more likely a sale will result.

Integrating with existing CRM and leads management systems, the unique TrackBack platform reveals what happens to leads that are generated by the manufacturer and then passed to the dealers for follow-up.

Quite simply, TrackBack proves if lead follow-up has been attempted, if and when contact has been made, the result of the contact and who made the contact.

TrackBack also helps both the dealer and the manufacturer understand and improve the quality of the leads provided. This means that dealer sales teams become more engaged in the lead follow-up process, and less budget is wasted by manufacturer marketing teams.

The TrackBack platform is live in 20 countries and used daily by thousands of dealers across Europe, Asia, South Africa and the Middle East. Our clients include General Motors, Fiat Chrysler Automobiles, VWG, Ford, Mercedes-Benz, Suzuki, Peugeot, DS, Citroen, Hyundai and Isuzu.

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