The in-car process of paying for fuel, food, and parking can be linked to navigation / payment apps creating a convenient customer experience. John Moon, Managing Director Strategic Partnerships at Honda Innovations joins WEX and Enterprise Fleet Management on a panel discussing how payment apps are delivering the efficiency the connected car promises.
Consumers don’t want to buy cars solely based on dealer’s terms. They want to make purchases based upon their own research and terms they believe are fair. Dealer Principal Rinaldi Halim has created a process that ends the unproductive haggling occurs between car buyers and sellers. Hear the vision behind a new sales protocol that combines digital and human experiences to create what buyers want — trust.
CX is the #1 differentiator, but it’s hard to know where to start your transformation and how to prioritize your CX initiatives. The changes you make to your customer experience are only as good as the insights you receive from them. Learn best practices from Kristi Langdon, Head of Customer Experience at Daimler Trucks North America for gathering and synthesizing customer insights to help ensure focus and impact on CX initiatives.
Mike Spadafore, ICI Product Innovation Manager at Ford discusses the operational issues needed to be resolved in order to have the institutional knowledge to achieve consistent success with AI/ML. This includes data curation, tool development, and extensive test and learn methodology before you can be on track to increase optimization and automation to ultimately drive sales!
Garth Blumenthal, Dealer Principal - Mercedes-Benz Temecula will explain how People, Process, & Technology merge to provide a world-class guest experience, which builds long term relationships with their clients. He’ll also review their floor and web traffic analysis and what metrics they measure to create effective, actionable insights.
Demian Dominguez, Manager - Audi Experience will discuss how Audi is leveraging advancements in analytics on improved foot traffic data to eliminate the in-person shopping behavior “blind spot”, identify opportunities for improvement in their network, and measure the effectiveness of retail consulting efforts.
Tim Woo, VP & Group Director of Research, Analytics & Insights at RPA, and Dejan Mitkovski, Head of Auto Analytics at Google, will share how Honda is improving the customer experience and driving growth by consolidating data across tiers to create a holistic view of the customer.
Joost de Vries, VP - Global Sales & Customer Experience will walk through Karma Automotive’s quest to break the traditional CX mold by “ignoring” the vehicle and focusing intently on the customer. He’ll also explain how Karma is supporting this approach throughout the organization including CX budgeting using unique ROI metrics.
Experience and Demo at Tech Expo at TLS Automotive CX Summit Series June 18th-20th: Audi and Amazon’s in-car voice CX with the e-tron vehicle display - Lexus mixed reality holographic display - Digital Air Strike demos Facebook Portal and Oculus Go - TruePic photo and video verification amongst others. Tech Expo spots still open.
Dennis Berchulc, Head of VINReal Product at FordDirect will show how powering the best inventory solution for customers can extend past the website experience and be leveraged in very personal one to one messaging. This in turn helps convert shoppers and get them local fast through blending VIN specific imagery with dealer branding.