Panel
Keeping the Physical Store Relevant in a Digital World
Buying a car is a sensory affair. No matter how technologically advanced we get, customers will still want to see, feel, touch, and smell their new vehicle, but they also want to do as much of the transaction as possible online. It’s important to leverage the latest digital marketing and retailing technology to ensure consumers have an excellent online and in-dealership experience. A panel of top dealers will share strategies and campaigns that they are using, including new online tools, to reduce or improve the time consumers spend in the dealership. Hear how they are influencing the customer experience and giving their stores a real competitive advantage.
About Mark Osmers
Mark is Senior Director of new vehicles at AutoNation. He is a native of New York but is truly a West Coast soul.
After completing his degree at the W. P. Carey School of Business – Arizona State University, he worked at the Arizona Republic newspaper in retail sales.
Before joining AutoNation, Mark worked at major ad agencies including Omnicom’s DDB NY office and Interpublic Group’s Campbell Ewald on Chevrolet.
Mark is an avid photographer. He is married with three daughters – all teens. Yes!
Mark currently serves as Susan G. Komen Foundation president for the Los Angeles chapter.