Project Description

Anupam “Pom” Malhotra

Director, Connected Vehicles & Data
Audi of America

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Amazon Alexa and the Audi e-tron: A Look at Voice in the Car

Audi continues to deliver ever-greater in-car connectivity for consumers. The latest example: The new, fully electric Audi e-tron SUV with Audi connect PRIME now includes Amazon’s Alexa Voice Service. Anupam Malhotra, Director – Connected Vehicles & Data at Audi and Arianne Walker, Chief Evangelist at Amazon Alexa Auto will explain how they are partnering to solve the voice challenges of today in order to deliver the personalized in-car CX consumers demand.

In the Tech Expo: Rick Whittemore, Connected Vehicle Portfolio Manager at Audi of America will demonstrate the built-in Amazon Alexa feature that allows consumers to play music, listen to audiobooks, control your smart home, and more – with just their voice in the Tech Expo!

About Anupam “Pom” Malhotra

Anupam “Pom” Malhotra is the Director for Connected Vehicles and Data at Audi of America responsible for the business and operational growth of the Audi connect service and development of the company’s digitalization portfolio for connected cars. Additionally, he manages the emerging portfolio of data-driven business models and connected EV services at Audi. Pom joined Audi in 2010 from General Motors’ OnStar brand where he managed location-based services and contributed to the company’s globalization strategy and expansion effort. In his nearly 25 years in the automotive industry, Pom has focused his efforts at the intersection of business and technology and is currently helping realize Audi’s vision of the future of mobility.

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