Steven P. Silver
VP, Industry Market Leader – Manufacturing, Automotive & High-Tech
The Science Behind Delivering Aspirational Automotive & Mobility Experiences At Scale
While many automakers continue to drive consumers “down” a mythical automotive purchase funnel, today’s consumers actually engage in a non-linear fashion through “journeys” across multiple channels toward a vehicle purchase – not to mention financing, ownership, usage, maintenance, or connected vehicle services journeys.
How can an emerging automotive enterprise (aka “automotive and mobility service provider”) manage, create, and realize value from BOTH traditional AND next generation consumer journeys without drowning in a sea of point solutions, manual interactions, or customer experience failures?
In this session, you’ll learn how automotive and mobility service providers can use AI to deliver on the promise of effortless, personalized automotive and mobility experiences.
About Steven P. Silver
Steve Silver brings more than 20 years of multi-industry success as a digital transformation leader, management consultant, industry business development executive, CxO advisor, and evangelist helping global enterprises challenge their orthodoxies in how they market, sell, service, connect, and engage with their customers, partners, employees, and products — especially in automotive and mobility, automotive finance, manufacturing, high-tech, and financial services sectors.
Steve drives Pega’s global go-to-market strategy to help clients in these sectors shift from their traditional focus on operational excellence and asset optimization to unlocking value from intelligence-rich engagement strategies and business- and consumer-facing business models with their always-connected customers, users, dealers, products, and experiences at industrial scale.
Previously, Steve was Vice President, Automotive Innovation at Salesforce, where he was their first industry leader of strategic business development and executive engagement with global automotive OEMs and their captive finance organizations. Before Salesforce, Steve was a digital transformation management consulting practice leader at Infosys, focused on manufacturing, high-tech, and automotive clients; held a marketing transformation leadership role at TCW Group; and played a customer experience innovation role working with Cisco’s clients in manufacturing, automotive, and retail sectors. Steve’s automotive career began with dual roles as Nissan’s first North American and global leader for digital marketing and CRM.