Frank Goldberg
Senior Director, Automotive North America
IgnitionOne
The Future of Automotive: Accelerating the Customer Experience
Automotive retail is shifting gears from a product-driven to a customer-centric approach. Marketers must become customer obsessed by: recognizing and engaging customers in all stages of their brand experience; creating a unique digital experience by leveraging 1st party data to deepen engagement; providing a seamless customer experience regardless of the channel or device. In order for marketers to stay in the driver’s seat, they must adapt to the evolving behaviors and needs of the customer.
About Frank Goldberg
Frank Goldberg is the Senior Director, Automotive, North America at IgnitionOne. He is IgnitionOne’s automotive industry expert, educating auto marketers on trends in the digital space and oversees sales for the North American automotive vertical. Prior to his role at IgnitionOne, Frank was the North American Director of Sales for Emailvision, a global email service provider, focusing on the Retail, Ecommerce & Finance verticals. Before Emailvision, he was a Senior Director at various Marketing and Marcom agencies including Edelman Worldwide. Frank brings over 15 years of experience in traditional, digital and advertising technology to IgnitionOne.