General Manager & Sr. Director, Worldwide Automotive
How to Bridge the Gap between Automotive Marketing and CX Delivery
Historically, customer service index (CSI) has been an important measurement for gauging your success in delivering exceptional customer experience. But in today’s digital world, CSI is no longer sufficient. Reviews, ratings, Google search rankings and social media engagement have a tremendous influence on how the public perceives your brand. The trick to driving business from digital channels such as Google’s local pack and automotive review sites is to ensure your customers become local advocates by delivering the best-possible experience.
About Ali Fawaz
Ali Fawaz is the General Manager & Sr. Director, Worldwide Automotive for Reputation.com. He carries a passion for making innovative waves in the customer shopping experience. He’s lead work for brands such as Ford, Chevrolet, and Cadillac to elevate their online reputation. Providing strategic direction that paved the way for the development of scalable & measurable marketing & CX solutions in the automotive digital, and social media landscape. Ali Graduated from the University of Michigan with studies in corporate communication. Today he works with automotive OEM’s to leverage data, directories, reviews and surveys to catapult the retail dealer’s online presence.