It’s no secret that today’s evolved car buyer has plenty of options to shop, buy, and service vehicles. Customer experience is now the #1 business differentiator, and only those that embrace CX at every touchpoint are ensured customer-driven growth.
For 19 years, CXAUTO has been the only summit series dedicated to helping unite Automakers and Dealerships to discuss exceptional customer experience strategies that deliver seamless omnichannel shopping, buying, and aftercare experiences to exceed ever-increasing consumer expectations. Customer intelligence and intimacy will be the key to secure customer relationships of tomorrow!
CXAUTO 2023 delivers a program that provides immediate resources embracing collaborative exchange with a future-driven roadmap to leverage data-driven care strategies, customer-centric culture, and the latest technologies to help balance between protecting existing business and evolving into new products and business models.
This Year’s Essential Themes:
- Connected Customer Strategy
- Retail Innovation and EV Marketing & Sales Acceleration
- CX Marketing Data Analytics & AI
- Aftersales, Service & Field Marketing
ANNOUNCING THE NEW SPEAKERS FOR 2023!
CHECK BACK FOR UPDATES
THE ESSENTIAL THEMES
CONNECTED CUSTOMER SERVICE
- Designing modernized and personalized customer experiences
- Re-imagined CRM loyalty programs, in-person “wow” interactions and journey mapping
- Leveraging OEM-Dealer collaboration Customer experience transformations from strategy to implementation
- Building effective multi-omnichannel strategy
- Reaching customers with creative messaging, content and distribution strategy
- Attracting, training, and retaining senior CX executives
- Connecting customer, transactional, and marketing performance data in meaningful ways
RETAIL INNOVATION & EV MARKETING & SALES ACCELERATION
- Empowering modern retailing processes and technology to drive performance
- Embracing real-time retailing
- Aligning Sales and Marketing to drive consumer engagement across the funnel
- Bridging the gap from online to instore and using digital events to better understand customers
- Forward-thinking mobility models and innovative key investment activities
- Structuring omnichannel sales networks at the dealership
- In-vehicle Commerce & Infotainment
- Expanding and shaping the dealer EV ecosystem
CX MARKETING DATA ANALYTICS & AI
- Predictive models to identify in-market buyers
- Leverage customer touchpoint data assets to monetize and invent new revenue streams
- Quantifying media/marketing attribution
- Using AI to move from reactive to predictive
- Data driven decisioning to eliminate marketing waste
- Intelligent vehicle data opportunities, management, and monetization
- Overcoming fragmentation and silo’s through data orchestration
- AI techniques to support omni-channel customer and dealer journeys
AFTERSALES, SERVICE & FIELD MARKETING
- Excelling at conversational commerce
- Aftersales and Parts Marketing best-in-class strategies
- Driving F&I Revenue after the sale
- Modern consumer E-commerce platforms and campaigns
- Predictive service analytics
- Reinventing customer touchpoints
- Leveraging new digital products and services to enable innovative product differentiation
- Converting VOC and reputation management into actionable insights
WHY IS THIS A MUST ATTEND EVENT?
CXAUTO brings together recognized automotive innovators and disruptors that are meeting the demand for more personalized customer interactions, streamlining the shopping, buying, and aftercare experiences, and creating new products and services in a customer-first world.
WHO YOU WILL MEET
Senior Motor Vehicle Retail Space executives including C-Suite, SVP, EVP, Senior Directors & Managers responsible for:
- Marketing, CRM, Branding & Digital
-
Dealer Management (GM, CMO, CTO, CFO)
-
Customer Service & Care, Experience
-
Media, News Agencies & Journalists
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Advertisers, Ad Platforms & Exchanges
- Finance Providers & Insurance
- New Business & Innovation Strategy
- Dealer Training & Field Marketing
- Aftersales & Aftercare
- Fixed Operations, Service & Parts
- Data Analysts and Data Analytics
- Parts Marketing & E-Commerce
JUST THE RIGHT SIZE TO MEET, GET INSPIRED, AND STRATEGIZE FOR 2023 AND BEYOND
AGENDA
Designed by Industry
CX Leaders
INSIGHTS
To transform your CX strategy directly from your peer-group
SPEAKERS
Who inspire questions that are answered live in real-time
TOPICS
That promote discussion, debate and easily implementable new strategies
ATMOSPHERE
An intimate networking environment with Speakers, Attendees & Vendors
NETWORKING
10+ Hours with limited vendor participation
What Delegates Are Saying
“CXAUTO is a wonderful summit – the perfect mix of exclusivity, data sharing, insights and networking, that are engulfed in CX best practices. A must attend if you’re looking to better your customer experience!”
Lewis A. Scott, Director of Marketing –
Digital & Field Performance
BYRIDER
“Loved the flow of speakers and their content.”
Director, Dealer Sales
SOUTHEAST TOYOTA
Lots of new ways of thinking presented
– I strongly recommend the Summits.”
Director
BMW FINANCIAL SERVICES
“Very valuable experience – highly knowledgeable speakers.”
Head Marketing Communications
CHRYSLER
“Great to see real world experiences included in the presentations.”
Senior Manager, Business Development
EBAY MOTORS
“Excellent speakers and insights. Great to see a mix of OEM and Dealer presentations.”
Executive Vice President
COSTCO AUTO
“Enjoyed the fantastic variety of speakers.”
Director Marketing
FORD DIRECT
“Thanks for developing a forum for sharing best in class thinking.”
VP – Marketing
LITHIA MOTORS CAPITAL AMERICA
“Many of the presentations were fresh takes on the mindset needed to win with customers today. I appreciated their candor.”
Global Automotive Strategy Lead
PINTEREST
“Very easy to interact with my peers in an exclusive group.”
Director – Digital Marketing
HYUNDAI CAPITAL AMERICA
“A concentrated and massive dose of automotive and mobility digital transformation insights over 48 hours.
Can’t get that anywhere else.”
Vice President, Global Industry Market Leader – Manufacturing, Automotive
PEGA
“These conferences just keep getting better each year with relevant content and presenters. This is among the top automotive Digital and Emerging-tech conferences in the industry.”
General Manager OEM and Strategic Relationships
DOMINION ENTERPRISES
2022 SPONSORS
2022 MEDIA PARTNERS
