Kit Kolbe

Retail Performance Consulting Manager Audi Western Region


Kit has been part of Volkswagen Group of America since 2001, holding various roles in sales, finance, and network development within AFS/VCI and the Volkswagen Brand.  In 2017, Kit joined Audi of America as an Area Sales Manager in the Rocky Mountains, where he led record market share results along with expansion and growth.

In 2021, Kit moved into his current and newly defined role of Retail Performance Manager for Audi, overseeing the entire Audi Western Region.  This new role is responsible for consulting with dealers on the digital front.  Starting with the entire purchase experience, from the moment a customer touches either a Tier 1 or a Tier 3 website through engagement with the dealership and culminating with the delivery of the vehicle. Kit works closely with a team of Modern Retail Consultants and the Digital Sales Operations Team in corporate.  All responsible for the design and field deployment of Audi’s online buying initiatives and all programs that support omnichannel sales processes at the dealer level. The teams work with the Audi of America Digital and IT team to ensure Tier 1/Tier 3 technologies are best in class and mesh with dealer tech stacks. They also work with the regional field teams to integrate new tools and technologies into traditional dealer processes while making sure dealer Tier 3 sites are high performing.

In the past few years, Kit has gained the more notoriety for convincing dealers to build facilities without traditional sales desks and working with them to create cohesive online and in-store digital sales processes.

Kit has a bachelor’s degree in Business Management from The University of Iowa.