With a degree in advertising from the University of Colorado, Savannah Simms went on to immerse herself in the automotive industry. She gained valuable insights working with DAS Technology alongside various roles within the Price Simms Family Dealership organization. In 2020, Simms played a pivotal role in launching the inaugural Polestar retail space, solidifying her expertise in electrification practices.

Co-founding the Price Simms Women’s Circle, she championed women’s roles, fostering mentorship to empower the next generation of female leaders. As General Manager at McLaren San Francisco and Volvo Palo Alto, her attention to detail and innovative customer approach left a lasting impression. While at McLaren, Simms was awarded Automotive News 40 Under 40.

In 2024, she transitioned to Director of Business Development for Simms Auto Group, spearheading a collaborative approach to define the company’s vision. Committed to engagement and transparency, she envisions an innovative future for the automotive industry.