Eliminating the Retail Blind Spot at Audi
While online consumer research and shopping behavior has been tracked and analyzed for years, in-person consumer shopping behavior and measurement of retail performance has been a challenge, resulting in a “blind spot” for our industry. In addition, the rapid expansion of retail tools (DR, Data-Mining, Chat etc.) that interact with customers is making that challenge even more complicated.
With the advancement of analytics on improved foot traffic data, the collection of data-mining actions, and the convergence of legacy data-sets we have a greater ability to measure performance and consumer behavior. Demian will discuss how Audi is leveraging these insights to better understand in-person consumer shopping behavior, identify opportunities for improvement in our network, and measure the effectiveness of our retail consulting efforts.