Project Description

Chuck Schofield

VP Sales and Dealer Development
AutoGravity

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Delivering a Digital Car-Buying Experience Consumers Will Trust

Consumers don’t want to buy cars solely based on dealer’s terms. They want to make purchases based upon their own research and the terms they believe are fair. But with no established protocol to help consumers and car retailers find a neutral middle ground, the two parties remain locked in a battle to get the best deal. This has led to massive confusion and mistrust with consumers. In this session, you will discover how Rinaldi Halim, a forward-looking dealer principal in Southern California, is partnering with digital platform provider, AutoGravity, to establish a high-level of trust with car buyers. Rinaldi and AutoGravity are partnering to create a demilitarized zone of sorts that ends the unnecessary and unproductive haggling and stress that occurs between car buyers and sellers.    

Hear the vision behind a specific new sales protocol that combines digital and human experiences to build the most important outcome of all with car buyers — trust. This protocol is now in motion at three car dealerships in Southern California and has already started to deliver consumers the trusted referral model they are looking for.

About Chuck Schofield

Chuck Schofield is Vice President of Sales and Dealer Development at AutoGravity. He and his team handle nationwide, dealer-facing engagement, recruitment and customer service. Chuck spent 27 years at Daimler Financial Services and 12 years with Daimler Truck Financial. He has also served as director of Business Vehicle Finance at Chrysler Financial and western region manager for Mercedes-Benz Financial Services. In those roles, he was responsible for managing U.S. finance products and services sales and cultivating and maintaining relationships with Mercedes-Benz, Dodge, Chrysler, Jeep, Ram, Freightliner and Western Star dealership personnel.

Chuck has a Bachelor of Science degree in Economics from the University of Illinois at Urbana-Champaign.

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