Automotive Strategy Lead
The Customer Journey
For moments big and small, over 250m people come to Pinterest each month to plan their lives. Vehicles often play a central role in many of their lives. This session will dive into new ways to create strategies that complement where your customers are along the purchase journey from brand discovery through ownership. During this discussion, Pinterest and Canvas will take the audience through this journey, highlighting issues like the importance of reaching consumers during key life moments that precede a new vehicle purchase.
About Nancy Adzentoivich
Nancy has been an influential member of the digital marketing and tech community for more than 20 years. From the earliest days of the first dotcom bubble in NYs Silicon Alley, to working with the best and brightest in the industry today. She was part of the Executive Leadership team at Resolution Media (Omnicom), which drove tremendous growth year over year, moving the organization from a Search agency to a top global Performance Marketing company. Residing in Silicon Beach, Nancy is active in the start-up and tech communities on the West Coast, as well as in NY, Chicago, Dallas and the Southeast. She is focused on innovation and change and has built teams of experts who understand hot to guide Brands to success in today’s digital marketplaces, with an eye always on tomorrow.
More specifically, Nancy has had the privilege of working with leading Fortune 500 companies in the areas of Search and Social Media including; Apple, Nike, Mitsubishi, Hyundai, Kia, Genesis, Activision, Eli Lilly, and Levi’s. With more than 15 years’ experience managing interactive media both Agency-side and In-house, she has achieved a deep understanding of strategic, behavior-driven search engine marketing (SEM / SEO). Her holistic approach combines an appreciation of media mix planning including traditional media, Search, Display, CRM and Social Media. Layering advanced targeting and analytics across channels, she has achieved results to exceed her clients’ expectations and has given them a competitive advantage. In her spare time, Nancy is a hockey mom and outdoor enthusiast. She is also the founder of the Global Organ Donor Education Network (GODEN), a 501c3 non-profit organization working to save lives through raising awareness of organ donor registration.