Panel
Keeping the Physical Store Relevant in a Digital World
Buying a car is a sensory affair. No matter how technologically advanced we get, customers will still want to see, feel, touch, and smell their new vehicle, but they also want to do as much of the transaction as possible online. It’s important to leverage the latest digital marketing and retailing technology to ensure consumers have an excellent online and in-dealership experience. A panel of top dealers will share strategies and campaigns that they are using, including new online tools, to reduce or improve the time consumers spend in the dealership. Hear how they are influencing the customer experience and giving their stores a real competitive advantage.
About Tony Rehn
Tony Rehn is the Executive Managing Partner at Evergreen Chevrolet in Issaquah, WA. He has 36 years of automotive experience with a mix of single, multipoint and group location expertise. His management philosophy is profitability through volume and technique, and he relies on superior math and people skills to win. Rehn graduated from Cannon Business College with a degree in Hotel Management, and later graduated from the NADA Dealer Academy.