The International Equestrian Federation (FEI) is the world governing body of horse sports and oversees international events in all Olympic and non-Olympic disciplines including Dressage & Para-Equestrian Dressage, Jumping, Eventing, Driving & Para-Equestrian Driving, Endurance, Vaulting, and Reining. With over 750 million fans and 4’500 events worldwide, equestrianism prides itself in being the only sport that involves two athletes – horse and rider – which compete as equals across all disciplines, regardless of gender. Equestrian fans are typically middle aged, have a high net worth and are chief income earners within their families.