Harnessing The Power of CDPs To Nurture A Customer First Philosophy That Drives Profitability and Loyalty
Better customer experience starts with brands knowing their customers better and engaging them in ways that build trust and loyalty. Data about people can help auto brands better understand who their customers are and what influences their buying decisions but managing and making sense of customer data and using it in ways that are ethical can be complex, overwhelming and lead to missed opportunity.
Customer Data Platforms (CDPs) offer automotive brands the opportunity to build modern marketing platforms where customer identity serves as a foundation on which automakers and dealers can build strong first-party identity solutions while also regaining control of marketing decisions related to targeting, media spend and attribution.
Jeremy was born and raised in the Bay Area, attending Leland High School, he started early in the automotive business at age 16 working as a customer service representative at a local Dodge store. He spent 5 years there learning the business and climbing the ranks at a young age. From there Jeremy joined a start-up technology company in San Francisco called Jumpstart Automotive, current owned by Hearst Automotive. In 2008, Jeremy joined the Del Grande Family to help grow their footprint in California, during his over 13 years with the group Jeremy has held most positions in the dealership and group and currently is the CEO (Chief Executive Officer). DGDG is the largest family-owned dealer group in the Bay Area consisting of 18 dealerships, 15 brands and over 1,000 team members. Since 2011, the combined dealerships have sold over 300,000 new and pre-owned vehicles. Additionally, the Del Grande Dealer Group has been awarded Top Workplaces in the Bay Area (Bay Area News Group) for the past eleven years. Jeremy, who in 2019 was recognized as a 40 under 40 member for automotive news also serves and leads numerous boards and dealer councils for various automotive manufacturers and other partners. His favorite things about the business include helping drive change to building a world-class modern-day retail experience and creating career paths for the team. Jeremy has two kids (3) year old Caden, (1) year old Jordan with his wife Whitney. He enjoys spending time with his family, friends and playing golf.