CXAUTO 2023 SPEAKER

MATTHEW STRICKROOT, Former Senior Manager, Customer Journey and Loyalty

MITSUBISHI MOTORS NORTH AMERICA

ABOUT THE SPEAKER

Matt has extensive experience driving growth in diverse industries including automotive, where he has held senior leadership positions focused on customer loyalty and retention. His understanding and insight into building effective customer journeys have been fueled by his experience working in dealerships, OEM, CRM/data management, and direct marketing across the auto industry. During his 20+ years in automotive, Matt has had the opportunity to work with almost every auto brand and retail marketing agency and will share insights into the most fundamental process for building customer loyalty and service retention, while increasing communication efficiency and reducing program costs.

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