How Immersive Digital Experiences Will Drive the Future of Automotive CX
Understanding the value that immersive experiences can bring to a brand or product’s story will be key to delivering great customer experience in the future. However, with a vast content landscape, limitless applications and rapidly changing technology enablers, it is hard to keep up. Neerav will discuss how Automakers can leverage the latest advancements in 3D/AR/VR to redefine all aspects of their business and end customer experience, from Product Design & Development, Connected Manufacturing, Virtual Showrooming & Retailing, the In-Vehicle experience and even Vehicle Service.
Neerav Bhansali leads Industry Strategy for Automotive & Mobility at Adobe, and is responsible for driving strategy, messaging and growth in our Automotive segment. In this role, he partners with Adobe’s leaders to shape and coordinate Adobe’s go-to-market for the industry, as well as advise our largest global customers on their digital transformation needs. Prior to joining Adobe, Neerav worked in the Automotive industry leading global teams across strategy, product development and product management.