Auto CX Analytics & AI Summit 2018
Summit Topics
- Audi of America/Digital Data Solutions – Mining Behavioral Data to Understand the Customer Journey
- Edmunds – Building a Marketing Cloud Powered by Machine Learning
- Experian – Models, Metrics and Results – Aligning Analytical Initiatives with Performance Benchmarks to Drive Sales and Loyalty
- AT&T AdWorks – Targeting a Customer Throughout the Purchasing Journey
- Tesla – Discovering Purchase Triggers with Predictive Modeling
- Panel Discussion – Applying Machine Learning and Analytics to One2One Marketing (Ford Motor Company, Flow Automotive, Cardinale, Mazda North American Operations)
- Panel Discussion – The AI Roadmap: Cutting Through the Hype to Delivering Real Value (Stratifyd, IBM, Ford Motor Company, Pegasystems)
- Panel Discussion – Applying Artificial Intelligence, Machine Learning and other Predictive Technologies to Meet Increased Customer Expectations for Personalized Communications at Scale (Kia Motors America, Innocean, Oracle, CarLabs)
- Panel Discussion – Telematics and How to Use Connected Vehicle Data (Holman Strategic Ventures, Harman International, Tesla, Traction Labs)
Presenters
Mike Spadafore
Intelligent Customer Interactions (ICI) Strategy Manager
Ford Motor Company
Kimberley Gardiner
Director, Marketing Communications
Kia Motors America
Harvey Smith
Vice President Technology
Holman Strategic Ventures
Robert S. Powell
Chief Investment Officer
Cardinale Group of Companies
Vasily Starostenko
Customer Acquisition Product Manager
Tesla
Demian Dominguez
Retail Performance & Experience Lead
Audi of America
Tony Candeloro
SVP of Technology & Operations
Holman Strategic Ventures
Stephen J. Surhigh
VP & GM, Automotive Cloud Services
Harman International
Joe Haley
Manager, Retail Marketing
Mazda North American Operations
Mike Cooperman
Partner
Ninedezine
Doug Palmer
VP, Technology & Innovation
Innocean
Arianne Walker
Industry Strategy, Automotive
Oracle
Rob Hardy
Director of Analytics Engineering
Edmundss
Brad Smith
Vice President, Product Management
Experian Automotive
Andy Barnet
Vice President, Western Advertising Sales
AT&T Ad Works
Derek Wang
Founder & CEO
Stratifyd
Linda Perry-Lube
Partner, Global Center of Competency
IBM
Shoel Perelman
VP Product Management
Pegasystems
Sam Havens
Chief Technology Officer
CarLabs
Graham Line
CEO & Founder
Digital Data Solutions
Frank Ferrara
Principal
Traction Labs
Sponsors
Media Partners
