Industry Strategy, Automotive
Panel: Applying Artificial Intelligence, Machine Learning and other Predictive Technologies to Meet Increased Customer Expectations for Personalized Communications at Scale
About Arianne Walker
Arianne Walker leads automotive industry strategy at Oracle Data Cloud. As a thought leader and market voice, she helps automotive marketers discover and implement the best possible audience strategies and delivers data, insights and perspective on broader auto industry initiatives that impact and influence the marketing and advertising strategies of automotive marketers.
Prior to joining Oracle, Arianne worked with J.D. Power for over 12 years, providing direction on current and future trends in digital automotive marketing. Arianne received her BS degree in anthropology and her MA and PhD in Education and Organizational Change from UCLA.