Retail Performance & Experience Lead
Audi of America
Mining Behavioral Data to Understand the Customer Journey
About Demian Dominguez
Demian Dominguez is part of the recently formed Retail Performance and Experience team at Audi of America. He leads the consulting and performance analytics effort for Audi, to drive and support the execution of Audi’s signature shopping and ownership experiences throughout our dealership network.
Demian is an industry veteran with over 18 years of automotive experience. He has genuine retail roots and a clear understanding of sales operations and a refreshingly pragmatic approach to digital marketing.
Previous to Audi, Demian has worked as an Account Director for two successful digital projects first with Motortrak and most recently with Cox Automotive.