Are Email and Phone Communications Dying? Is Your Business Rready for the New Era of B2C Communication Powered by Messaging and AI?
While email marketing continues to grow, it is still plagued by low open rates and the growing presence of spam and phishing attacks. Innovative auto brands are now relying on SMS and messenger marketing as a supplement, or even a potential replacement for email and telemarketing.
This panel of experts from Facebook, Honda and CarLabs.ai discusses how new natural language processing and AI technologies combined with the growth of social networks and messaging apps makes this method of communication now possible and dramatically more successful than email and phone communication. Find out how personalized sales and customer service via 1:1 messaging is fast becoming the new standard that today’s customers expect.
About Brandon Volas
Brandon oversees Facebook’s partnership with Toyota Motor North America. Having been at Facebook for 5+ years, he has helped Toyota evolve their marketing strategy through Facebook’s full suite of advertising solutions. Brandon pushes his partners to innovate on Facebook, Instagram and Messenger through the use of big data, mobile-first creative, dynamic solutions, and advanced measurement.
Prior to Facebook, he managed Ford and Toyota regional accounts for Team Detroit and Saatchi & Saatchi. Brandon earned a BA in advertising from Michigan State University and an MBA from the University of Southern California. Go Green! Fight On!