Project Description

Dejan Mitkovski

Head of Automotive Analytics
Google

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Driving Growth Using a Holistic View of the Customer at Honda

Tim Woo, VP & Group Director of Research, Analytics & Insights at RPA, and Dejan Mitkovski, Head of Auto Analytics at Google, will share how Honda is working to future proof their business and improve the customer experience by consolidating data across tiers to create a holistic view of the customer – driving short term and long term growth.

About Dejan Mitkovski

As Head of Analytics for Google’s Automotive business, Dejan and his team provide partners with data driven strategies, insights and approaches to measurement that help drive their business results. The Auto Analytics team focuses on helping partners future-proof their business through adoption of technologies, uncover new growth opportunities and bring transparency and accountability to 1P and 3P measurement solutions.

Prior to Google Dejan work at Amazon in their FP&A division managing a P&L for a segment of the organization. Also, he worked at Microsoft doing consumer analytics for Hotmail and Messenger.

Dejan holds an MBA from Seattle University with a focus on international business and EQ and has his Bachelors of Science in Biochemistry from Wayne State University in Detroit. Dejan resides in Northville, MI with his wife and two children.

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