The Importance of a Voice of the Customer Program in Your CX Transformation Effort
You’ve recognized that customer experience is your #1 differentiator as you look ahead, but it’s hard to know where to start your transformation and how to prioritize your CX initiatives. The changes you make to your customer experience are only as good as the insights you receive from them. And you only receive insights if you’re truly listening to everything they’re saying.
• Who are your customers and what do they have to say to you?
• What should you be listening to, and when?
• What are ways to capture customer feedback outside of surveys?
• How do you measure, synthesize, leverage and prioritize this feedback?
Learn best practices for gathering and synthesizing customer insights to help ensure focus and impact on CX initiatives.