Dean Evans

Chief Marketing Officer
Hyundai Motor America

The Age of Customer Experience Finally Arrives To the Auto Industry

It’s no surprise that the automotive retail experience hasn’t always met the expectations of modern consumers where speed, transparency and technology have improved the experience in nearly every other industry.

During this session, Dean Evans, CMO of Hyundai Motor America, will talk about how Hyundai and its entire dealer body are becoming the first car company to modernize the car buying experience. Dean will review the data and insights that led Hyundai to make this significant shift and how collaboration with its progressive dealer body made it a reality.

About Dean Evans

Dean Evans is the chief marketing officer for Hyundai Motor America. In this role, he is responsible for all marketing activities for the carmaker in the United States.

Evans has more than 25 years of deep and broad experience in automotive, including leading roles with automakers, digital marketing agencies and dealerships. Prior to joining Hyundai, Evans was the chief marketing officer of Subaru of America from 2011-2014.

Evans has also been an entrepreneur-executive in several successful automotive digital marketing start-ups, including serving as CEO of LotLinx Inc., chief marketing officer of, and vice president of marketing of He began his career as a Pontiac sales consultant in Boulder, Colo. and spent time as a general manager at a metro Chrysler dealership, as well as at Land Rover.

Evans has made multiple appearances on the Forbes World’s Most Influential CMO list. In 2017, he was ranked No. 29 and was the second-highest CMO from a global automaker.

Don’t Miss Dean Evans at the Automotive CX Summit 2018