Automotive CX Summit 2019

June 18-19, 2019 • The Ritz-Carlton / Marina del Rey, CA

Arianne Walker
Chief Evangelist, Alexa Automotive
Amazon
2019-03-14T16:24:29+00:00

Project Description

Arianne Walker

Chief Evangelist, Alexa Automotive
Amazon

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Amazon Alexa and the Audi eTron: A Look at Voice in the Car

Despite recent advances in cloud computing, machine learning and speech science, drivers consistently cite in-vehicle voice recognition among their top complaints. Amazon’s Alexa Auto team is addressing this gap by extending the best of Amazon Alexa into the car, and building new vehicle-specific features that make customers’ daily lives, and time spent behind the wheel, easier and more convenient. In this session, Arianne Walker, Chief Evangelist of Amazon Alexa Auto, and Anupam Malhotra, Director, Connected Vehicles & Data of Audi of America will share details about how they are working together to solve the voice challenges today and in the future for customers on the go.

About Arianne Walker

Arianne Walker is the Chief Evangelist for Alexa Auto at Amazon, where she helps educate automakers and device makers about voice.   Prior to that, she was head of automotive industry strategy at Oracle Data Cloud where she helped automotive marketers discover and implement the best possible audience strategies for their marketing efforts.  Her automotive background began at JD Power, where she spent a dozen years providing direction on automotive marketing industry trends.  Before getting into the automotive space, she did research for colleges and universities to help support administrative planning and decision-making.  Arianne has a bachelor’s degree in Anthropology and an MA and PhD in Higher Education and Organizational Change from UCLA.

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