Project Description

Grant Ogburn

Director of Client Services and Solutions
Team One

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Digital Omotenashi: Bringing the Lexus LC500 to Life Through the Magic of Real-Time Virtual Realty

Discover how the convergence of marketing and technology is changing the world of automotive marketing and customer experience through the lens of the Lexus LC 500’s journey to market. As trends such as the proliferation of touch, omni-channel personalization, cloud services, new devices and media demand, and Machine Learning/AI take hold and evolve, explore how new solutions  can benefit everything from working with design data to dynamic use cases to design and engineering visualization and marketing and advertising.

About Grant Ogburn

Ogburn thrives at the intersection between brand, engineering, and production teams – bridging the gap between engineering-speak and brand, while driving excitement around the adoption of new technologies. In his current position as Head of Client Services at TiltShift, Publicis Groupe’s full-service AR/AV agency, he leads global digital strategy development and implementation initiatives. Throughout his career, Ogburn has worked at top agencies including Wunderman and Team One, as well as brand side in various roles at Amazon, Microsoft, AOL and Xbox among others.

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