Executive Vice President
John Elway Dealerships
Keeping the Physical Store Relevant in a Digital World
Buying a car is a sensory affair. No matter how technologically advanced we get, customers will still want to see, feel, touch, and smell their new vehicle, but they also want to do as much of the transaction as possible online. It’s important to leverage the latest digital marketing and retailing technology to ensure consumers have an excellent online and in-dealership experience. A panel of top dealers will share strategies and campaigns that they are using, including new online tools, to reduce or improve the time consumers spend in the dealership. Hear how they are influencing the customer experience and giving their stores a real competitive advantage.
About Michael Maledon
Michael Maledon is the Executive Vice President at Elway Dealers. Elway Dealers is currently ranked within the top 100 largest dealership groups by Automotive News. Maledon previously served as President & CEO of Inilex, an industry leading telematics provider, and before that as General Counsel at Van Tuyl Group. He received a degree in business from the University of Arizona and a law degree from Notre Dame