Unlocking the Omni-Channel Experience for Auto Consumers
The new age of automobiles is electric, autonomous and connected – and changing the way consumers consider, purchase and interact with their cars. Many brands face the challenge of truly understanding and engaging their customers across an ever-expanding number of touchpoints through a myriad of disparate technologies.
This shifting landscape uncovers new opportunities and challenges that require the auto supply chain to re-think existing strategies and business models. In this session Jonathan Tabak, Group Product Manager of Adobe Analytics, will demonstrate how Adobe captures fragmented, omni-channel customer journey data and rolls it into cohesive, actionable insights that can help brands engage customers in the ultimate consumer experience.