Project Description

Robert Armstrong

Executive Vice President
Tricor Automotive Group

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Understanding the Digital Retail Trail of Curiosity

Is the future of retail really a 6-inch screen? With so many changes in the automotive retail landscape, and the constant change in consumer behavior, understanding how customers want to interact without being “sold” continues to develop, and changes almost daily. Rob will discuss new ways of finding success in developing the new road to the sale with a single process.

About Robert Armstrong

Rob Armstrong has almost three decades of leading successful results in the automotive and related industries. He currently serves as Executive Vice President at Tricor Automotive Group, a dealer franchise-owned company that offers a wide range of innovative, value-added, automotive products and services aimed at enhancing the consumer experience to almost 300 dealerships nationwide. In this role, he is primarily responsible for operations, staff and strategic relationships across Canada. He was most recently Tricor’s Vice President of Operations.

Mr. Armstrong’s unique and extensive experience across the spectrum of automotive and related industries includes leadership roles in IT, SaaS and mobile app development, retail automotive and after-market sales, insurance and reinsurance businesses. A true automotive enthusiast, he maintains an extensive personal collection that, he hopes, will someday include more than Lego.

Rob has a B.A. in Business Administration from Northwood University, and currently lives in Burlington, Ontario, with his wife, Becky, and their two children.

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