Project Description

Sascha Doering


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About Sascha Doering

A native of Germany, Sascha brings with him more than 15 years of experience in leading efforts of some of the world’s most thought-after premium and luxury brands in the automotive & mobility space to commercial success in North America including: Automobili Lamborghini, Audi, Faraday Future, and J.D. Power & Associates.

He brings with him a unique ability of leveraging market-, and customer data for strategy formulation in the traditional automotive and in the new-mobility space. Based on that, he excels in bringing to market and executing the commercialization of new mobility models with a clear focus to optimize brand value, growth, and sustainable profitability; both on the retail- and manufacturer level.

Before joining MODOS, Sascha lead Faraday Future’s sales, distribution and mobility strategy from the ground-up.

Prior, he held various successive roles with Automobili Lamborghini as Head of Finance & Strategy, Business Development and Marketing. Within these roles, he drove the business results in North America to achieve record growth.

Sascha also lead Audi of America’s collaborative efforts with its retail network to strategically optimize the distribution channels for customer experience, volume and profitability.

In his earlier career, he spent significant time with J.D. Power & Associates in various automotive research and consulting roles across a wide portfolio of OEM clients and functional topics.

Sascha holds a BA in International Business Administration from the European University of Applied Sciences (EBS) , and an MBA from Pepperdine University (Graziadio School of Business).

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