Connected Vehicle Data: Making Companies More Profitable and Making the World Better… But It Ain’t Easy
Virtually all businesses today struggle to monetize, decipher, and leverage large volumes of data.
General Motors, the leader in this area, has been gathering and analyzing data from vehicles for more than 20 years.
Allen will discuss what has been learned about the immense challenges of deciphering the data from the millions of connected cars on the road today into actionable go to market strategy and utilizations to enhance business and dealer profitability and increase the customer experience.
In conclusion, Allen will review how this valuable vehicle telemetry data is playing a big role helping us realize a world with zero congestion, zero emissions and zero crashes which forms the foundation of GM’s vision for the future.
Allen Levenson is Head of the Sales, Marketing & Brand Analytics Group within the Chief Data & Analytics Office at General Motors, where his mission is to help transform the organization to adopt advanced analytics and make data driven decisions to drive profitability. Prior to GM, Allen spent 9 years as a partner with equity mining pioneer, Prospect Vision, where his clients included AutoNation, Penske and hundreds of other dealer groups. He also spent eight years as Vice President Sales & Marketing of Asbury Automotive Group, one of the 6 publicly traded automotive dealership groups, where he was responsible for sales, marketing, Internet, CRM, strategic planning, and public relations. Earlier he was a consultant with both Bain & Company and McKinsey & Company. Allen holds an MBA from Wharton Business School and a BA, magna cum laude, from Tufts University. Allen has 4 daughters and is very happily residing in flourishing downtown Detroit.